Buying opinions will be very risky
If you are the developer of an application, you better think very well about buying favorable opinions for your application. Or if you have an account, it would also be good if you do not have it available for the publication of opinions or the sale of opinions of any kind, because it seems that Google is going to take these practices much more seriously on Google Play. Specifically, they have already said that the applications that buy opinions cannot be found from the search engine. Thus, it will not be easy for example to create an application that does not work on how to find Pikachu in Pokémon GO, buy opinions, and that it appears among the first positions when searching for Pokemon go. That will not happen.
Google’s goal is to prevent the app store Google play don’t get cluttered with non-quality apps with good quality scores. Let us also bear in mind that the Google Play app recommendation algorithm, such as the Google search engine, or those of Instagram or Facebook, are guided by the reactions of users to said links, products, publications, applications, etc. . This makes an application look very good if you have a lot of good opinions in a very short timeor.
However, it is not easy for this to seem natural if the opinions are bought, come from different parts of the world, and arrive at the same time with similar messages. Google seems to have found a way to automatically detect these purchased review patterns, and will block all apps that use this.
How does it benefit us users?
But really this is not just a warning for developers, it is also a good thing for users. Like any other, we let ourselves be guided by the opinions of other users, and if there are many positive ones, we could come to think that, indeed, the app is of quality, making our lives very difficult to find apps that are really good and that we do offer what we are looking for. This new Google tweak it will make it easier for us to find good quality applications. One more step from Google to end poor quality apps. We’ll see if they get it.