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Changes in Twitter user profiles: less emphasis on followers

Changes in Twitter user profiles: less emphasis on the number of followers

Twitter has de-emphasized the number of followers in the user profiles of its iOS app. From now on, these figures will be shown with a reduced font size, which in practice gives less relevance in the whole. As it takes up less space, the hierarchy used indicates that it is less important than other data in user profiles, such as name or biography.

It is not the only section that has undergone this change. As reported The Verge, this reduced font has also been applied to the location, date of entry on Twitter or date of birthday. In this way, the social network also indicates that this data is less important. The most important thing is the name and the bio, which means that the most important thing is who you are talking to and what they can offer.

Left: before. right: now.

Twitter continues to work on “fostering healthy conversations on its platform”

Toxicity on online platforms and social networks is a problem that has been talked about a lot over the last year. In Twitter they are especially aware of this, given that their platform is often at the epicenter of many online controversies. His open nature and lack of proactivity in nipping certain behaviors in the bud have earned him that fame. To compensate you, the CEO of Twitter, Jack dorsey, has been indicating for a while that they intend to refocus the social network on conversations that really contribute something.

This redesign of the profiles is a small first step in that direction. As we say, to talk to someone it becomes less important how many followers they have and, therefore, what reach they give you if they retweet you. The most important thing is who you are and what you can offer to enrich the conversation. This process will be long, but it is the ultimate goal of the company: to make Twitter a site worth being on.

And what other changes can there be in this direction? In the past weeks we have seen how there has been talk of removing the button I like it to encourage responses. Another possible step could be to eliminate the public counter of retweets and likes, avoiding that accumulating them is the only objective.