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first look at the new BlackBerry

BlackBerry Key2: an icon reborn?

BlackBerry is on its way to unveiling its next device. The event will take place the next day June 7th in New York City, where everything there is to know about the future BlackBerry Key2. To whet your appetite, the company has released a first teaser, a video in which the device is shown from different angles to get an idea of ​​what the final result will be:

What can be deduced from this video? One of the first things that comes to mind is the dual camera which will be seen in the rear area, in what appears to be a horizontal configuration. The primary lens is expected to be 12 MP and the secondary lens 8 MP. In turn, the side shows the volume buttons, the one to turn on the screen and what at the moment could be a button to launch a digital assistant.

Finally you can see part of the screen, just like him keyboard characteristic physical of the brand. The panel is expected to reach 4.5 inches with a aspect-ratio of 3: 2 and resolution of 1,620 x 1,080 pixels, The drums It would be 3,360 mAh and it would have 64 GB of internal storage, in addition to a fingerprint sensor under the space bar. It would have a headphone jack port and would go on sale with Android Oreo as standard. A price is expected between € 470 and € 513.

The effect of nostalgia, enough for BlackBery?

Over the last few years we have seen how many technology companies have opted for nostalgia to sell more. One of the most prominent cases is that of Nintendo and NES Mini, which will be replenished this summer; a resounding success that Sony wants to imitate. In the mobile telephony sector the clearest example is that of Nokia, which together with its new line of smartphones offers new versions of, for example, the Nokia 3310.

Nostalgia is undoubtedly an important factor when it comes to getting a product, and from BlackBerry seem to be aware. Their current mobiles have Android, but the air and aura they have transmit ideas that are undoubtedly reminiscent of their most successful past, as supported by the design we see in the video above.