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Google’s new partner parodies Apple in its latest announcement

Money provides curious travel companions. As curious and surprising as the alliance reached by Google Y Nestle so that the next version of the mobile operating system of Mountain View be baptized as Android 4.4 KitKat. On the other hand, this type of union always causes collateral damage and, in this case, the victim is Manzana. Beyond the possible results in terms of smartphone sales, those of Cupertino have been the target for the ‘bad milk’ of the new Google partner, who has parodied them in the latest promotional video for his chocolates.

Make no mistake, these types of commercial campaigns are quite refreshing and fun from our position as more or less objective observers. Something similar has already happened with the video in which the processor manufacturer Qualcomm He scoffed openly at the capabilities of the eight-core chipsets developed by MediaTek and, this time, it was not going to be an exception no matter how much it may annoy those on the block.

The future of confectionery

As we have seen Nestle has not become as caustic as it was Qualcomm in his day. Still, they have taken advantage of their alliance with Google and the christening of Android 4.4 KitKat as a perfect occasion to promote your chocolates in a completely groundbreaking way within your sector.

In this way, They present KitKat as if it were a new technological gadget and of course, they have not missed the opportunity to parody the presentations of Manzana and his classic intro videos. Does the slow and emphatic speech of the man in the video sound familiar to anyone? Surely as much as the profusion of adjectives used when describing the … chocolate, the animations from different angles of the little KitKat tablet and that close-up of the candy in the speaker’s hand as if the surprise appearance smartphone involved. Yes, all very Manzana to present what they wanted to baptize as “the future of confectionery”.

The promotional campaign of the new partner of Google does not remain solely in a video, since its website has also adopted a more typical presentation of the latest device presented at the IFA in Berlin than a simple sweet. What must be recognized is that they have achieved the objective of all advertising action, which is none other than to attract attention and get their product talked about. And by faith they have.

Source: KitKat.com Via: GSMarena