For me, Meizu offers today the best smartphones in quality / price ratio. Good technical characteristics in hardware, good design, and good software, with an economical price. All of that gives it a great balance. Although now they want to start a new strategy. For this, they have even launched a new logo. What will become of the future of Meizu?
The company has presented what will be the new logo, which will replace the previous one. The logo before had many more right angles, and the font was becoming finer from M to U. Now that has changed, the font is uniform, with less right angles, and there is only one detail to highlight, the modifications in the letters E and Z. Below you can see the new logo.
This new company logo has one goal and that is to completely change its strategy. Although we hope that this does not mean changing your strategy with smartphones. As you can see in the following graph, they want to go from being a company whose smartphones are bought for rational reasons, to a company whose smartphones are bought for emotional reasons. In this way, they want to be more like Apple and Google, although above all the Cupertino company.
Also, they want to find the balance between hardware and software. While Google focuses on software, and Samsung more on hardware, Meizu want to focus on both aspects. Of course, that is their strategy, but it will be necessary to see if later they are able to execute it and carry it out, because it is simple to say that they want to resemble Apple, but remarkably complex to become a company with the success of Cupertino.
Meizu, Nokia and their arrival in Europe
Part of Meizu’s new strategy is in its alliance with Nokia, and its arrival in Europe. Although Meizu already sells its smartphones officially in Europe, they still take a long time to reach our continent, and a true launch would mean launching both here and in Asia. For that Nokia could help, as the Finnish company has a great role in the European market. Of course, with mobiles with the characteristics of the Meizu, the great design they have, and a strategy with which they want to compete with Apple and Samsung, of course the Meizu mobile phones will have to be taken into account from now on. .