Motorola It has shown that it knows how to handle the name of its product ranges very well. What’s more, it seems that it has specialized in getting past models to be reborn. An example of this is RAZR and, it seems, is seriously considering doing the same with the successful name StarTAC … phone that once allowed him to lead the telephony market.
From what has been learned in the patent agency in the US, Motorola has inquired and acquired “Star Tac”, so he would make a nod to his old phone in a new product range much more updated and that, how could it be otherwise, would use the Android operating system, developed by Google … although it is also speculated that Star Tac could be Motorola’s Intel-based model, it should be remembered that at CES this year this company was confirmed as one of those that would use the Intel Atom for smartphones.
What is the reason why Motorola had to register again? Simple, in the year 2004 Motorola decided to put the StarTAC brand as “dead” (Dead Trademark) and off-registration, but restricted so that other manufacturers could use it… including themselves. Hence, now, the new phones that come should be called Star Tac. A small miscalculation.
Will it have a lid like the original StarTAc? Little is known. The fact is that Google, owner of Motorola, would be for the work of “removing from the grave” this range of product, since as indicated Larry Page the day the Motorola purchase was announced, “I am delighted with this purchase, as my first mobile phone was a Motorola StarTAC”.
The fact is that the return of this mythical brand seems to be close and, surely, that its large number of followers, which are many, do not have the slightest qualm about considering their purchase again. A smart move from Motorola that knows what it does when it comes to marketing, and RAZR has shown them a new way to go: times past don’t have to forget future.