What is happening? The measures of the European Commission force Google to move tab
Onwards, manufacturers will have to make a payment for Google services If you want to integrate them when offering Android in European territory. Why? This movement is the result of the antitrust measures that the European Comission is applying on the company. To understand it, you have to explain how the system worked until now.
Android it’s free and open source. If a manufacturer wants it, they can use it for their devices and there is no problem. However, you are required to include a number of google services, like its search, Chrome, Google Duo, the Play Store … In this way, the Big G could finance the system through indirect payment. If you force to include the search service, people who buy an Android mobile will end up using it, which means a greater volume of business for Google.
This model is the one that European Comission he wants to eliminate, as he has seen signs of a monopoly. While Google appeals the fine imposed, take this new measurement. Google services become optional and may be included upon payment of a license, although this only applies in European territories.
How does the new payment for Google services work on Android?
First of all, you have to understand that this system only applies to Europe. Therefore, there will be two systems for manufacturers to integrate Android, depending on where they launch their terminals. The measure will take effect as of October 29, 2018. The best way to understand it is to divide it into parts:
- Level 1 – Android: The operating system remains as before. It can be used and implemented for free as is. What’s more: you will no longer be forced to exclusively use Android with Google. If a manufacturer wants to release a fork version alongside a normal Android version, they can.
- Level 2 – Google Play Store and the rest of applications: It is at this level that a payment is applied. If a manufacturer wants to include the application store and components of the Google suite such as Maps, YouTube, Gmail or Duo, they will have to pay.
- Level 3 – Google Chrome and Google Search: If a manufacturer chooses to buy what is included in level 2, they can choose to include these two services for free. The browser and the search are the elements of the controversy and that is why they are separated at this level.
What options do manufacturers have?
Therefore, manufacturers in Europe may:
- Use Android.
- Use Android and pay for it Play Store and the rest of Google apps.
- Use Android, pay for the Play Store and the rest of Google apps and include Chrome and Google Search for free.
- Use forks Android without Google services, in addition to the AOSP version.
Manufacturers in Europe they can not:
- Include Chrome or Google Search without paying for the Play Store.
Is this a true antitrust system? The European Union’s response is missing
With these new measures, Google it aims to satisfy the European Union while it appeals the fine. Presumably if it were to go backwards, Google would revert to the previous method. However, the question is whether these measures are really antitrust, given that Google services are, for many, an integral part of Android. Manufacturers will have to pay a fee, but this will surely fall on consumers. Smartphones are most likely going to be more expensive in Europe from the end of the month.
So, Google will go on to receive money directly from the manufacturers. This cost will fall on consumers, who will pay more for their new mobile. And, by using Google services, they will continue to provide income to the company as before. At the end of the day, Google doubles its revenue streams, so it remains to be seen how the European Commission will respond to this move. In principle it will serve to adjust to the regulation, but there is still a long way to go to see how this conflict is resolved.