There is nothing left of that Nokia
We will start with negativism, which is quite fashionable. There is absolutely nothing left of that Nokia that was so successful at the time. Does anyone know how many workers who designed those mobiles remain at Nokia? Does anyone know if they have studied and expanded their knowledge to now work in the world of smartphones? Does not matter. There is simply nothing left of that Nokia from decades ago. Of course, if we analyze the world of technology a little better, there is nothing left of the Apple of so many years ago, or the Google it was when it was launched. There have been changes, the staff has varied greatly, and even the executives have changed over time. Only at Apple have we seen a founder go from being out of the company to coming back and reaping success again. At Google the founders are still present, but the CEO of Google has nothing to do with the initial launch of the company, for example, and this is positive for Nokia. Why?
It’s not the people, it’s the idea
Because it doesn’t really depend on the people, the team, or the infrastructure of the company. All that went with Microsoft. It’s what Microsoft bought. In this case, Nokia is an idea. Or maybe an ideal. But it is an idea that many users have in their mind. Phones that worked well, of good quality, and that when you bought you knew you were hitting the mark. That was Nokia.
Today the company that is going to take over Nokia has no idea what the Finnish company’s offices were like when it was launched, but they do have a point of view about what Nokia was, what users want it to be Nokia, and what they themselves want the company to be when it launches its first smartphone. With that in mind, Nokia could go back to what it was at the time, even though all the ingredients in the recipe have changed. Because in the end, there is still the same idea, the same final dish.
Will Nokia succumb to the probable mistake?
Of course, Nokia could easily succumb to an error that seems quite likely, although it should not occur. It is about wanting to compete face to face with the rest of the companies that are currently in the market launching smartphones. If they launch a normal, conventional cell phone and expect the Nokia brand to do the rest, they will drown. It is possible that the brand has a certain number of sales, but the story will end there. They will not be able to compete in prices with Xiaomi, Meizu, Huawei and company. Launching a Nokia that is like a Meizu, although with the firm conviction that its software will be the best of all, could be a mistake. Of course, trying to compete in marketing with Samsung and Apple also seems impossible. An innovative design? Also impossible. What will Nokia be? Only they know. It will depend on the economic funds they have, and this on the investment made in the company. We will see. Although now we do know that it will be at the end of this year when that first mobile of the new Nokia era will arrive.