The Play Store surpasses the Apple App Store in downloads: a 160% difference
App downloads and purchases have increased by 15% and 20% respectively during the second quarter of 2018. These data refer to the whole of the Play Store from Google and the App Store from Manzana referring to the same period during 2017. From here on, there are two clear differences between consumer behavior, depending on the operating system used.
If we start with Play Store, its users download many more applications than those of iOS. Specifically, the difference is set at 160%, which represents an increase of 25% compared to the previous quarter. The main territories that have motivated this growth are India and Indonesia, regions in which Google you are investing a lot of resources, whose maximum representation is Android Go. In addition, an increase in downloads was detected in games, video editing apps and sports apps.
People spend more money on the App Store, but the difference is getting smaller.
If we look, however, at how people spend their money, the truth is that users of ios buy more apps than Android. The difference is marked by 80%, a figure lower than the 85% of the previous quarter. Although little, the distance is reduced, but the difference in behavior between the consumers of both platforms is clear. Sports apps were, once again, some of the main drivers of the 20% growth in app spending. One factor that has influenced this has been the Soccer World Cup 2018, which has been used by advertisers to place their applications.
Top applications by downloads and by spending
Finally, the tops of applications. The report of Annie App ends up offering a top with the most downloaded apps across the two platforms. You can see them in the following image:
Facebook dominates almost unstoppably, taking four places in the top 5 for app downloads. Similarly, the following top shows the applications in which more money has been invested, either through direct purchase or through microtransactions. highlights how Pokémon Go continues to compete two years after its launch: