Paid groups on Facebook: time to compete against Patreon
In recent years there has been a boom in projects based on crowdfunding, either through platforms such as Kickstarter to launch a specific project or through services such as Patreon to establish a recurring payment month by month with which to provide stable support. On the other hand, platforms like Telegram or Discord They are standing out when it comes to connecting groups of people with common interests, and one of the results of all this is that Facebook groups are less and less used.
From the social network they have decided to revitalize this function, and for this they have chosen to imitate their competitors. That is why now the paid groups on Facebook, a way to place paywalls to access and stay active in a group through subscriptions. It is part of Facebook’s strategy to move away from the media and bring people closer.
What do paid groups offer on Facebook
And what options do group administrators have to monetize them? The truth is that the rewards will already depend on the choice of each person, but payments can range from $ 4’99 to $ 29’99. From there, there is a lot of freedom. Since it is still in a testing period, Facebook It is not taking any of the group subscriptions, although that may change over time as the feature is rolled out to more people and becomes a commonly used tool on the platform.
And it is that at the moment this function is being tested with specific groups, without opening it to other people yet. This will allow Facebook determine the best possible performance, although they ensure that implementing this tool responds to the requests of many group administrators.
There is a long way to go to see the success or failure of this platform. Facebook It is in a period of change and it shows in all its applications. Another example of this is IGTV, the video platform of Instagram with which they intend to compete with YouTube. You can find out everything about her in the following article: