Instagram presents IGTV: it’s time to stand up to YouTube with vertical videos
Instagram is the most popular social network of the moment. In an event that took place yesterday, the company announced that it had reached one billion users on the platform (the 1 billion English). Success is beyond doubt, especially after copying everything that could be copied from Snapchat and improving it as much as possible. But it’s time to keep growing and, for this, you have to stand up to other rivals. In this case, Youtube.
Instagram presents IGTV, a new vertical video platform with a limit, for the moment, of one hour. Although it will have a direct access within the main app, the truth is that it will work better as a standalone application. It is already available in the Play Store and you can download it from the following link.
How IGTV, the new Instagram video application works
Why IGTV? From Instagram they intend to rescue some ideas from television. For example, when you turn on the television, you are instantly watching something. As soon as you open IGTV, you will start watching a video. Instant consumption. Initially there will be no ads, but in the medium and long term they have confirmed that they will insert advertising. The income will be shared between the creators and the platform. What it will not do Instagram It will be paying creators to make new shows on the platform. That will depend on each influencer. Some have already announced different plans to IGTV during the presentation event.
At the moment the video limit for most users will be 10 minutes. For the influencers, it will be one hour. The minimum is 15 seconds for everyone, with a view to extending the upper limit to all users in the future. And why is the vertical format going to be used? Because it is the usual way to use the mobile. The truth is that since Instagram they intend to compete with Youtube, but at the same time they offer their own ideas that allow you to differentiate yourself from the veteran platform. In the next few days it will be finished launching IGTV, with direct access from Instagram and your own fully featured app.