They said that there would never be any advertising on WhatsApp. Even after the company bought Facebook, it seemed like this would still be the case. However, everything seems to indicate that WhatsApp could planning to introduce, if not advertising, if some kind of sponsored section. For example, it could be a service where companies target users. WhatsApp ‘official announcements’ might just be the beginning of this.
WhatsApp, “official announcements” and advertising
Just yesterday we said that the “official announcements” of WhatsApp could reach the application very soon. This actually has nothing to do with advertising, but rather with the fact that the application will be able to address us directly through a conversation within the app itself. Now we can see what the interface of the section in which we would see the different conversations would be like, and we find that one of these conversations would be precisely the one that comes from WhatsApp, with a certification icon.
What does this leave us?
Although all this is nothing more than something that we think, and a conclusion that we reached without being anything definitive, and not even a rumor, just the fact that WhatsApp needs to introduce a certification logo next to an account indicates that there could be more such accounts in the future. That is, more accounts could contact us having been certified. Accounts of different brands or companies, which would reach us through WhatsApp.
Is this advertising? It would not have to. Communication could be different. It could be a communication that is used to request technical help on a product that we have purchased, for example. They would probably only be communications that we would have previously approved, but even so it seems that the future of WhatsApp happens because there are companies that can contact us through the application, as long as, obviously, they pay money to the application. We will see if it is so or not. The first step, of course, is for WhatsApp to use its own application for its official communications, but this could only be a pilot test of what is to come.